Project Highlights
I have led a broad range of strategy, design and innovation projects for clients across industries and sectors. On this page you will find highlights of a few recent projects.
Foresight & Long-term Innovation Strategy - UN OCHA
I led a long-term vision & strategy engagement for a pioneering data team at a UN agency. Using a wide range of foresight tools - including futurecasting and Three Horizons, we imagined plausible futures, and generated transformational ideas. We ideated on a 15-year time horizon, which was later synthesised and structured into a 5-year strategic plan and roadmap. The strategy included recommendations to develop new capabilities that would enable the team to deliver on the strategic plan.
Purpose-led Brand Strategy - Made of Air
Led brand strategy development for Berlin based sustainable startup. Working alongside a creative lead to redesign the brand identity, my role was to define the brand pyramid, strategic positioning, customer archetypes and develop key comms assets - including a customer pitch deck, website etc.
Research, Innovation Strategy & Content Creation - Meta
As a strategy lead, I worked with Meta to define experience strategy for their global Tech Accelerator program. I conducted qualitative user research with over 50 participants across London, Paris, Lagos and Mexico City - testing ideas with entrepreneurs using experiential prototypes. I oversaw the development of a custom training program with 16 interactive workshop-based training modules to help technology entrepreneurs accelerate the growth of their ventures.
Sustainable & Inclusive Strategy - Leading Uni
I led the engagement to define a new long term vision & brand story that incorporates sustainability and DE&I into every aspect of a leading fashion school’s curriculum and learning environment. Digital prototypes and MVP tools (Career Toolkit) helped to to bring this future vision to life for faculty, students and industry.
Regenerative Compass - Tool & Workshop
I developed the regenerative compass as a tool to bring sustainability and regenerative design considerations into every project. This simple yet holistic framework helps teams ask big questions and generate ideas across 4 key dimensions. Going beyond obvious considerations, it enables every team member to ‘own’ sustainable action in the org.
And there’s more
For a more detailed look at my past work, please get in touch. I’m happy to share my portfolio on request or schedule a call to discuss relevant work.
